Post by account_disabled on Mar 10, 2024 3:56:07 GMT
Gartner Research claims that Internet access via mobile phone will surpass that via computer by 2013 : this does not seem impossible if we consider that the number of mobile phone owners has grown dramatically by approximately 25% per year in the last ten years. . To the data reported in our previous article, Travel goes Mobile , new ones are added every day which enrich an increasingly evolving mobile panorama: According to a survey by Harris Interactive, 71% of Americans interviewed already consider it safe to make a purchase via smartphone, 43% are willing to use their mobile phone to book a hotel room and 40% to purchase travel tickets. eMarketer has declared that in the USA advertising investments on Mobile will grow by 85% this year, going from 320 million dollars in 2008 to 593 million this year , to reach even 1.6 billion dollars by 2013.
These are far-reaching data, which clearly reveal how the Mobile Venezuela Phone Number Internet is already emerging as a new Promised Land for all companies eager to acquire new customers and new visibility in a terrain that is still largely unexplored. SMS advertising: how to involve the community through text messages The first thing that comes to mind when talking about mobile marketing is text messages : in fact these are an excellent way to address users in a personalized, relevant and timely way . Furthermore, since these are campaigns based on a single, clear "call-to-action", the "redemption", i.e. the performance, can be traced precisely. A highly effective example that you too could try to put into practice is the mobile marketing campaign created by the Hotel Casa Del Mar in Santa Monica, California: with the intention of creating an "opt-in list" (mailing list of consenting subscribers) of local users identified as potential customers.
Through traditional advertising and on social networks, the hotel invited customers to sign up for its mobile newsletter and become part of the hotel's new "Mobile Loyalty Club" in exchange for a special offer (in this case a number unlimited Bloody Mary or free champagne flutes during Sunday Brunch in the hotel restaurant). The results? They were really good: 100% reception rate from registered customers and 75% active engagement rate “Redemption rate” of 27% and consequent increase in revenue Creation of a database of local users to whom the hotel can offer promotions aimed at selling hotel services that can increase revenue (dinners or lunches at the restaurant, spa treatments, etc.) An ROI of 450% of the initiative which is still growing Travel Applications for iPhone: provide your users with a true travel resource Another emerging trend in America is the creation by large hotel chains of real iPhone applications (which have literally hit the jackpot in the States and few people now don't have one) to make various services available to customers and consequently loyalty them.
These are far-reaching data, which clearly reveal how the Mobile Venezuela Phone Number Internet is already emerging as a new Promised Land for all companies eager to acquire new customers and new visibility in a terrain that is still largely unexplored. SMS advertising: how to involve the community through text messages The first thing that comes to mind when talking about mobile marketing is text messages : in fact these are an excellent way to address users in a personalized, relevant and timely way . Furthermore, since these are campaigns based on a single, clear "call-to-action", the "redemption", i.e. the performance, can be traced precisely. A highly effective example that you too could try to put into practice is the mobile marketing campaign created by the Hotel Casa Del Mar in Santa Monica, California: with the intention of creating an "opt-in list" (mailing list of consenting subscribers) of local users identified as potential customers.
Through traditional advertising and on social networks, the hotel invited customers to sign up for its mobile newsletter and become part of the hotel's new "Mobile Loyalty Club" in exchange for a special offer (in this case a number unlimited Bloody Mary or free champagne flutes during Sunday Brunch in the hotel restaurant). The results? They were really good: 100% reception rate from registered customers and 75% active engagement rate “Redemption rate” of 27% and consequent increase in revenue Creation of a database of local users to whom the hotel can offer promotions aimed at selling hotel services that can increase revenue (dinners or lunches at the restaurant, spa treatments, etc.) An ROI of 450% of the initiative which is still growing Travel Applications for iPhone: provide your users with a true travel resource Another emerging trend in America is the creation by large hotel chains of real iPhone applications (which have literally hit the jackpot in the States and few people now don't have one) to make various services available to customers and consequently loyalty them.